How Often Should You Use Face Masks?

Korean beauty industry has grown into a massive market in the past few years. Especially with its iconic sheet masks, K-beauty has brought innovative skincare products into the states with the varieties from bubbling to sleeping packs. These sheet masks are often very effective that you can even exchange the time to spend with Korean sheet masks. And the question comes along the way - how often should you really use face masks? While it may be acceptable to use some masks more frequently, and others may need "less is more" approach.
Most hydrating versions can be used daily when products such as exfoliating, detoxifying or anti-aging properties should be used less frequently (a couple of times a week). Your skin type also plays a part, you need to pay a close attention to how your skin reacts post-application.